Who We Are

About Us

CRM4CE (CRM Force)

CRM4CE (CRM Force) is a leader in providing the highest quality, “Zero Cost Bench” for Salesforce talent for the on-demand ecosystem. With a trusted ‘just-in-time’ (JIT) approach, we provide certified Architects, Engineers & Developers, Project Managers, Business Analysts, and Pre-Sales professionals for today’s major players in the global Salesforce community. Since 2015, demand has doubled every year for our Salesforce talent thanks to our rigorous vetting process that sources well-qualified resources, including Salesforce architects and deployment services subject-matter experts (SMEs). Our customers include leading independent software vendors (ISV), advisory firms, system integrators (SI), and security-focused value-added resellers (VAR) needing our fully vetted Salesforce talent for projects and engagements across a variety of industries and across the globe. Our customers rely on us to fill the growing need for well qualified talent to augment their Salesforce services delivery capabilities, allowing them to drive the utilization rates of their professional services resources up to 100% by using our JIT, zero-cost bench.

Professional Services

Our professional Salesforce advisory services help the customers to achieve their business goals and ROI within the time frame or much before. With CRM4CE as your Salesforce partner, our certified Salesforce professionals will help you transform your business as expected with these project initiatives.

Custom Development

From Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Vlocity, CPQ and, Pardot and Salesforce based Mobile application or Salesforce AppExchange Apps, CRM4CE offers a comprehensive suite of Salesforce development services that enable you to transform your business beyond the standard functionalities.

Our team of experienced and dedicated Salesforce experts work with you to enhance the business value of your enterprise – you need not change your business to fit into your Salesforce CRM, but we will strategically customize the Salesforce instance according to your needs.


Data Processing

Last decade was all about capturing data, either through mobile or great UI/WX forms. As more and more data is coming through from social media, surveys, the paradigm about the data has been shifted from capturing the data and running reports to analyzing the data, finding the pattern and doing the predictions to make your teams more productive and change the directions of your organization. CRM4CE team of data analysts help your organization to achieve your goal of using the data at its best extent. Our data analysts are experts on using Salesforce reporting tool.


Prebuilt Packages

Why to reinvent the wheel , when we already have a solution to your business problems from our extensive implementation in that field. Following are the reasons why these prebuilt packages are better than app exchange apps or custom development


No Monthly Fee

As these are not app exchange applications, so there is no monthly fee. You pay a one time fee for the work which is required for your organization.


Cheaper Solution Than In House Development

As the business processes are already built, we need to just customize them as per your need, so this reduces the cost of the development.


Multiple Implementation Experience

These prebuilt solutions are developed from our multiple implementations at different successful projects, so they bring a lot of brainstorming sessions experience behind it.



Extend your Salesforce functionality by integrating them with 3rd party tools. We have prebuilt connectors to speed up your integration process. Prebuilt connectors helps us to lower your cost of integration, speed up the integration process and customize them as per your need.


Meet Our Professional
Team Members

Sumit Utreja

Director of Operations and Recruiting

Sumit is the Director of Operations and Recruiting with IAAS. He has over 13+ yrs. of experience as a higher management associate with a history in the recruiting, outsourcing, and offshoring industry. He has solid expertise in providing independent, hands-on leadership to facilitate business growth, strategic market analysis, talent management, key account management, and financial administration initiatives.

Rajesh K Agarwal

Consulting CFO

Rajesh is a C.A., C.I.S.A., SAP Certified Consultant & Quickbooks Certified Pro Advisor with 30+ years of experience in managing Finance, Accounting & ERP Systems of Medium to Large organizations in diverse sectors including Manufacturing, Retail, F&B, Hotels & Consumer Finance across India, Middle East, Europe & East Africa. Prior to his entrepreneurial assignment as “Virtual CFO”, Rajesh has served MNCs & large organizations as full time VP Finance, CFO & in equivalent roles. 

Rajesh is our outsourced Virtual CFO representing his company CFO Innovations Pvt Ltd who are serving clients across the globe.

Devi Priya

Head of Account Management and Recruiting

Devi is Head of Account Management and Recruiting with seventeen-plus years of experience in the IT services industry. She specializes in building strong teams and optimizing IT staffing, sales, and recruiting operations to maximize both client satisfaction and business profitability. She and her recruiting team have been the basis for IAAS’ record year over year growth and enabled IAAS to respond to customer requirements with quality, speed, and agility.

Shubham Khandelia

Board of Advisors

Shubham joined the IAAS board of advisors as an expert and voice for the Identity and Access Management (IAM) market. He possesses over fifteen years of experience in the IAM industry in pre-Sales and technology architecture roles. Shubham has held various positions with SailPoint, RSA, Saviynt, and Okta. He has extensive IAM industry technology and sales experience in both domestic and international markets.

Atul Agrawal

Co-Founder & EVP of Cloud Services

Atul has over 20 years of experience in managing, designing and implementing CRM and Salesforce integrations. He has acted as a cloud-focused solutions expert in both domestic and international markets. Prior to founding Identity and Access Solutions, Atul was a Technical Consulting Director at Salesforce where he demonstrated his strong experience architecting financial services industry solutions. Atul holds a BE from Madan Mohan Malaviya University of Technology.

Todd Rossin, CISSP

CEO & Chief Strategist

Todd is a recognized IAM and Cloud industry expert who brings over 20 years of experience in managing, advising, architecting, and deploying Identity Governance & Administration, Authentication and Authorization, and Cloud solutions and services across IDaaS, SaaS, IaaS, and PaaS. Todd is a frequent speaker on effective risk and security practices at leading industry events. He is responsible for the oversight of IAAS’ business segments and for the development of strategic plans to sustain the company’s rapid growth while providing trusted advice to clients across the security and risk spectrum.